An interview with our CBDO

Posted: July 27th, 2011

Our Chief  Business Development Officer, Gal Har-Zvi, was recently interviewed by Ryan Malone regarding Seniorama. Ryan is the creator of the “by families, for families” approach to elder care which teaches families how to make elder care a positive experience. He is the author of several elder books, a frequent public speaker and marketing consultant.

There is so much innovation in senior care right now.  Much is being created along the care side, but few companies have dared to propose new technology directly to seniors.

It’s a tough nut to crack. Even thought seniors are getting more  comfortable with technology, it still takes a special solution to be able to make technology engaging and useful.

I had the chance to speak to Gal Har-Zvi of Softrama, the makers of Seniorama Pointer 2011. It’s a software application that transforms your existing computer into a senior-friendly operating system.  Below is the transcript of our interview with some screenshots of the application at the end of the interview.

You can read the full interview on Ryan’s website.  Ryan also agreed to give our readers this coupon code for his great books – TWENTYOFF.

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